Category Archives: Internet Informations

Twitter Will Evolve Like the TV?

CALIFORNIA – A recent study reveals social networking site Twitter will turn into a place where people sell products and fame. Two researchers from Columbia Business School and the University of Pittsburgh said, later Twitter is like a TV ad featuring the artists and activities.

Olivier Toubia, professor from Columbia Business School, and Andrew T. Stephen, an assistant professor at the University of Pittsburgh, who conducted the study believe Twitter users who only use it for personal purposes will decrease.

Instead, Twitter activity are used for product promotion or promotion of a company of a celebrity will continue. “So be prepared to welcome Twitter with content such as TV,” said professor Toubia.

The study was conducted by examining at least 2500 non-commercial Twitter account. The study was conducted by randomly selecting accounts to identify the use of Twitter and find out about the follower.

The study found that the results in some groups follower accounts increased meaning of each rating also increased his tweet. In other words, a tweet from a follower who increased his can be used for promotion.

Toubia and Stephen predicts post Twitter for regular users will decrease, while the activity of the celebrities and commercial products will continue to increase.

“Communication between one’s personal will be reduced on Twitter. Twitter and activity will be mainly dominated by commercial content, “says Toubia.

Yet he denies Twitter will lose his fame in the future. “With 500 million Twitter users around the world will not be destroyed, but rather to be a tool for the promotion activities of celebrities, companies or anything like that,” he concluded.

4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

Analytics

I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.

Sitemaps

If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

Four Techniques Local Businesses Should Use for Search Engine Optimization with WordPress

Hands down, a WordPress website is one of the best investments that can be made in a local company’s online lead generation efforts. Admittedly, it can also be one of the biggest investments. My Local Leads, a Maine based marketing firm, works on design and development as well as continued maintenance of affordable WordPress websites for local businesses across the US. There are undoubtedly some decisions that go into the initial planning and development stages that can greatly impact marketing effectiveness of the site. Then, there are things that require continued and near constant observation and work. These few techniques are important to helping make a WordPress website part of a successful local search marketing campaign.

Choosing the right domain name can be pivotal in helping increase a websites reach, especially in the early stages. It was popular to stuff a domain with keywords, but recent search engine algorithm updates have lessened the value of such a practice. Branding is important for the domain name. It needs to be simple enough for people to remember. If a keyword fits naturally, sure it can and should be added. If it ends up making it too weird, too long, or too hard to remember, it is most likely not worth it.

It is also important to remember to turn on WordPress’s built in SEO tools when putting up a site for a local business. There is a setting under privacy of a WordPress site that will automatically hide the site from search engines, and this certainly is not what anyone attempting to build a site for search engine optimization wants to have set. At the same time, the WordPress website should have the permalinks set to be friendly URLs, which will help with the site ranking.

There are important add-ons that any WordPress website should have including sitemap and SEO tools. The meta titles and descriptions can be easily added with warnings and suggestions through using a tool like Yoast. The sitemap is a factor in overall page ranking and can be done automatically through a plugin whenever new pages or posts are added.

Another factor that business owners will want to keep an eye on with their WordPress site is the actual functionality. The site should load quickly, have no dead links, and have clean code. Ugly and broken code can harm the rankings as well as user experience. Slow sites or sites that go down frequently can also be detrimental to both customer experience and search engine rankings.

Microsoft Internet Explorer Pushes Beyond Second Screen To Companion Web

“We’re at a tipping point with connected devices,” a recent blog post from Microsoft Microsoft‘s Internet Explorer team reads. “Every day, 3.6 million mobile devices and tablets are activated worldwide. That’s over five times more than the number of babies born each day!” They’ve got a point, but it is a sad irony for Microsoft that so few of those mobile devices run their software.

But Microsoft has sold more than 70 million Xbox 360s and has a very TV-centric followup, the Xbox One, coming in November. As Forbes.com contributor Tristan Louis points out in today’s post on Smarter TVs, ”the upcoming battle for the living room is a chance to redeem itself and turn its fortune around.” The parody video that Louis refers to shows all of the instances of the words “TV,” “television,” “sports” and “Call of Duty” in the launch announcement. Although the announcement raised the ire of hard core gamers, the emphasis on TV (and perhaps the two things TVs are most used for, watching sports and playing Call of Duty) must have been highly intentional.

Games have been Microsoft’s route into the living room, but that strong association is now an impediment to its more generalized assault of the living room. Non-gamers are probably thinking more about the future AppleApple TV than about the Xbox as their upgrade path to interactive TV. In response to this perception, Microsoft has launched a new program called “Companion Web.” The idea is to facilitate real time interactions between different devices. And because Microsoft has no footprint to speak of in the world of mobile, they are now trying to emerge as a unifying force between iOS and Android.

The problem Microsoft is trying to solve (other than the risk of their own irrelevance) is that “the majority of sites on the web are built for only one device at a time.” The user can search for related information to what they are watching on their TV, for instance, but real time it ain’t. And content owners can make second screen experiences, but they have tended to be operating system (and sometimes even device) specific. Microsoft is after a more generalized solution that does not impose an unmanageable burden on developers.

“Regardless of who makes the device or software that powers the device, the Companion Web enables the internet to bridge the gap between these devices,” the IE blog post reads. “For developers, Companion Web represents an opportunity to reuse code that works across multiple scenarios, enabling greater reach and ways to engage an audience. For consumers, Companion Web means you’ll seamlessly move from one device to the next, interacting with your photos, videos, music, movies, television shows, files, and more.”

Companion Web would seem to be a more generalized version of the Xbox SmartGlass, which also allowed you to interact with your TV via Windows devices and select iOS and Android devices, but only on very specific games and content. The promise of the Companion Web is of a much broader range of experiences that the user could have between devices.

So far, Microsoft has released three such “Companion Web experiences” working with outside developers. I became aware of the program through Luke Wroblewski who has created a version of his Polar app that works in this companion manner with Internet Explorer. As you can see in the video below, Polar uses IE’s snap mode to assign a “sidebar” portion of the screen (in this case a Surface tablet acts a s a proxy for a Windows 8/Xbox One enabled TV) to itself while the user uses the balance of the screen to watch Futurama.

Wroblewski demonstrates the ways that you can find polls with Polar about Futurama and watch the results update in real time while you are watching the show. You can imagine something like this being a lot of fun for big live TV events like the Oscars or the Super Bowl, where the amount of real time activity would be high and seeing how other people are reacting becomes part of the entertainment. Similarly, you can make up your own hashtags for polls in Polar so that the reactions you are monitoring are only a select group of people. Either way, mass or niche, the real time linkage with the content on the big screen really extends the idea of the Polar app by making these interactions available to a room full of people—each potentially interacting with their own mobile devices.

And, important to note (since this is IE, after all, that we are talking about) that this all uses standard open web technology. Specifically, Wroblewski tells me, Companion Web uses web sockets to create the real time connections between devices. He says, “you can make a connection between pretty much any two ‘modern’ Web browsers regardless of device.” One of the other really interesting things about the Polar demonstration is that, as I described in a recent post, it uses a multi-device web page that enables all kinds of input (touch, mouse and keyboard) depending on device. And in the Companion Web experience, all all of these inputs can be used to control the connected screen.

What the other “modern” browsers don’t have that Internet Explorer 10 has is this snap mode. If there was one thing that iOS 7 should have copied from Windows (instead of all that flatness stuff) it would have been snap mode. So these Companion Web experiences will work across virtually all devices (because they use standard web tech) but the Xbox One will retain an advantage of being the only way to uses these “companions” on the screen simultaneously with other activities. And Polar, I think, has shown how this could become a really powerful feature.

The other two Companion Web experiments released so far do not make use of this snap mode feature. DailyBurn, see video below, uses a smartphone or tablet to get real time data related to workouts you view on your TV. This app is clearly trying to appeal to users who may need some constructive excuse to get an Xbox One.

Mix Party, introduced in the (purposely?) obnoxious video below, allows people at a party to create real time, collaborative playlists with their phones. As with Polar, the real time aspect of this is part of the entertainment value. I’m not sure if DailyBurn is intended as a solo experience or if multiple people could monitor their own individual performance of a shared video workout or not, but Mix Party and Polar clearly have real time, fact to face interactions in mind.

What is interesting to me about this strategy is that there are some extra capabilities that Microsoft has built into IE 10/Xbox One (and likely will build more) that will give it an advantage as an app enabled web TV platform, but the apps developers write will also work well on all devices. This strategy of “progressive enhancement” is a comfortable one to developers because it keeps their options open. Allowing for these entropic possibilities is a smart way to get developers on board, which, in turn, could be the means to Microsoft’s resurgence through the big screen.

Plugin Dynamo Announces the Release of an Upgrade to the Dynamo ONE Plugin – The Easy Button for WordPress

Dynamo ONE Plugin, known as the easy button for WordPress , which is owned and supported by Plugin Dynamo, is excited to announce the release of an upgrade to the Dynamo ONE Plugin. The upgrade enhances the amazing Dynamo ONE Plugin making it even more seamless and effective at setting up WordPress blogs. The Dynamo ONE Plugin allows users to configure and set-up their WordPress site into a highly optimized SEO site in less than 90 seconds.

This upgrade improves how the Plugin syncs with the user’s account for activation and the new layout is a simple 6 click process. This new process will allow users to set-up their WordPress site in less time with less mistakes.

Wesley Williams, Plugin Dynamo’s Managing Partner said, “The Dynamo ONE Plugin was the 1st Plugin to integrate the SEO settings and basic Plugin requirements into one Plugin to make the entire process easy for the user. This update demonstrates our continued support and push to simplify the WordPress set-up process.”

About the Dynamo ONE Plugin:
Dynamo ONE Plugin was created by Plugin Dynamo and is a one of a kind tool that enables users to save time when configuring and setting up WordPress sites. For people who want to configure and set up their WordPress sites quickly and effectively, Dynamo ONE Plugin is the most ideal tool. It allows users to make their WordPress sites SEO friendly and highly optimized in a matter of seconds.

About Plugin Dynamo:
Plugin Dynamo is owned and operated by dotCOM Interactive based in Dallas Texas. Since 2010, Plugin Dynamo has been producing easy to use Plugins. Its Plugins are regularly updated to incorporate new ideas from users, and also to ensure that they are in harmony with the latest versions of WordPress. Plugin dynamo is committed to offering valuable support to its customers.

Mozilla ponders blinkers for your browser

Mozilla Labs has outlined an experiment it’s conducting in improving the personalisation web publishers can offer readers who browse their sites using Firefox.

The outfit says it’s been working on the idea since last year, when it “conducted a series of experiments in which a user’s browsing history could be matched with interests in categories like technology, sports and cooking.”

In return for opting in to the trial, lab rats were offered “insight into how they spend time online.”

Mozilla Labs is now wondering “what if these interests were also available for the user to share with the websites they visit to get a better, more personalized browsing experience” so that “content creators and consumers could benefit from Web-based interests”?

Here’s one scenario the outfit has imagined as resulting from this line of thinking:

“For example, let’s say Firefox recognizes within the browser client, without any browsing history leaving my computer, that I’m interested in gadgets, comedy films, hockey and cooking. As I browse around the Web, I could choose when to share those interests with specific websites for a personalized experience. Those websites could then prioritize articles on the latest gadgets and make hockey scores more visible.”

Some publishers have already pressed the API for this kind of thing into service, according to the Mozilla Blog, but the code is not in the wild and is being tested – technically and conceptually – as Mozilla figures out how people will react to websites that dynamically change content based on readers’ past behaviours.

One example of successful personalisation mentioned in the posts announcing the initiative is The Guardian’s offer to ensure its readers see no news about the birth of George Alexander Louis Windsor. That’s a service many will doubtless enjoy. Whether such personalisation can result in readers choosing only to encounter lines of inquiry and opinions they already agree with, and therefore deciding to consume media that re-enforces their feelings rather than offering broader perspectives, is a wider debate for another day. Or the comments.

Revealed, Microsoft SkyDrive Allow Skype and Tapped

A document reveals how Microsoft is working with U.S. intelligence agencies to read messages from users, including helping the U.S. National Security Agency (NSA) secret unlock code Microsoft, Australia Guardian reported on Friday (07/12/2013).

Confidential documents obtained by the Guardian of Edward Snowden, U.S. intelligence whistleblowers, said the level of cooperation between Silicon Valley and American intelligence agencies in the last three years.

The document, among others, suggests, Microsoft helped the NSA to read the conversation at the new portal Outlook.com by giving the company secret code. NSA has access to Outlook.com including Hotmail before the messages are written in the form of a code (encrypted).

Microsoft is working with the FBI this year that the NSA get easier access to the data warehouse via Prism SkyDrive which has 250 million users in the world.

Microsoft is also working with the FBI to the intelligence agencies “understand” the issues that potential Outlook.com that allows users to use the e-mail alias for them.

In July last year, nine months after Microsoft bought Skype, the NSA is proud to mention that the NSA has been able to increase the amount of video that they can access through Skype as much as three times through the Prism program. The materials obtained from Prism program routinely accessed by the FBI and CIA. One of the documents referred NSA has the name “team sport”.

Snowden documents also reveal the tension between Silicon Valley and the Obama administration. Leading technology companies lobbying the government to be allowed to express the depth of their cooperation with the NSA to address customer concerns in terms of privacy.

Corporate leaders are not trying to claim that they have collaborated and worked with intelligence agencies like NSA documents mentioned in the argument that the process is carried out according to the lawsuit.

In a statement, Microsoft said, “If we increase the capacity (upgrade)-prudok and updating our products, we are not exempt from having to comply with applicable laws, both now and into the future.”

Microsoft reiterated his argument that they provide the customer data “only in response to government requests, and we only serve the demand for specific address or identity”.

Last June, the Guardian reported that the NSA claims to have “direct access” program through the Prism system leading internet companies including Microsoft, Skype, Apple, Google, Facebook, and Yahoo.

Getting to know Jack Dorsey, the Twitter Author

Is one of the requirements to be successful is a must have dropped out of college? For those who do not agree with that statement, Bill Gates, Steve Jobs, Mark Zuckerberg has proved the above statement is true.

Now, a New York University student born 19 November 1976, Jack Dorsey, co-joined to the above statement agrees with being one of the success with the brilliant work; Twitter.

Perhaps the name of the new Jack Dorsey first heard in your ears, or just this once you read it. In fact he was the one creating ‘toy’ in today’s internet era that could be very, very you gandrungi.

He is the creator of a social network with the concept of micro-blogging, Twitter. That the college years never removed from the campus where he learned about the computer.

Dorsey was born in St. Louis, Missouri, 37 years ago. And there precisely he grew up with curiosity about computers and communications were also great. Dorsey teen has started his desire to dive into programming since he was 15 years old.

And continued when he was in high school, Bishop DuBourg High School name. Where he pursue any science, and especially, computers and programming.

Dorsey teens start to find out and follow your passion when he was struck with a computer program that manages and coordinates a taxi passing by the system very well organized and quick.

How cars taxi, or car delivery can regularly meet and work quickly calls. Of interest arises where a similar program to create a more sophisticated, when he was only 15 years old.

Dorsey adults continue his studies at the Missouri University of Science and Technology. The study period was completed and continued to move to New York University who also never finish it. Or in another sense, Dorsey dropped out of university.

Because it takes time and concentration to build his company. Dorsey moved to Oakland, California, in 2000 and built a company engaged in the field of programming.

He sold the software on line pengkoordinir taxi he had ever made as a teenager in the web that he made himself. And the company continues to grow by selling software creation via the Internet.

Through his company is the way Dorsey met with people like Biz Stone and Evan Williams who later would become his partner in founding Twitter.

What’s in your mind when you want to create a Twitter Dorsey? Narrated by Biz Stone, Dorsey has wild ideas in his head. “Just imagine if we could share with our friends about what we are doing and what we feel now, imagine. Is not it great? “Said Dorsey.

Biz Stone, a former CEO of Odeo, and Evan Williams-one of the founders blogger, agrees that desire and build company called Obvious, who would soon be renamed Twitter.

Social networking on the initial launch is not so attractive to everyone, but it has now become one of the most social media enjoyed by most citizens of the world. Which may also be one of the ‘toy’ bored repellent for you.

Google Maps Can Detect Traffic Accidents

Jakarta – Google has just updated the Google Maps application with new features. This feature comes reports of traffic accidents and the number of ways to access the various facilities.
Google Maps with accident information can be used on Android and iOS based devices. Overall, this application displays maps and their reliable navigation and traffic information.
Warning about the accident will appear on the map showing traffic flow and road construction. This information is also recommended that these options are not stuck in traffic around the accident site.
Last June, Google bought Waze, the creator of popular apps that inform traffic flow. But Google has not confirmed whether Waze’s data associated with this application or not.
The new application also allows users to find out if the place you want to target viable or not. Features »Explore” display greeting cards enjoy a meal and good night.
Through these features, users can be helped with a variety of information about the place in detail. There is also a rating system that allows users to find somewhere assessment.
Google Maps with navigation devices had previously been released for the Android and iOS platform. Product Manager for Google Maps, Nobuhiro Makida, said the superior feature of this application is the My Location, search, and referrals.
“Through My Location, users can know of its existence through the map, even if the device does not have GPS,” said Makida.
Next is a local search to find a business category. While referrals are the best route to a destination, even if the user is driving, walking, or taking public transportation.
Features can indicate the distance and direction of travel time to get to the destination. The Google Maps Navigation can be run via voice commands.

Facebook Earnings Review: What Wall Street Thinks

NEW YORK (TheStreet) — Facebook’s (FB_) second-quarter earnings focused on mobile revenue. Shares were soaring in premarket trading Thursday as Wall Street raised price targets and upgraded shares.

 The Menlo Park, Calif.-based social networker earned 19 cents a share on $1.813 billion in revenue for the quarter, as mobile advertising revenue accounted for 41% of advertising revenue this quarter. Total advertising revenue was $1.6 billion, 88% of total revenue, and up 61% year over year.

Analysts surveyed by Thomson Reuters were expecting Facebook to earn 14 cents a share on $1.62 billion in revenue for the quarter.

The company ended the quarter with 1.15 billion monthly active users (MAUs), up 21% year over year. There was a 51% annual increase in mobile MAUs, which drove the strength in mobile revenue. Daily active users (DAUs) were 699 million, up 27% annually.

Following the earnings, many analysts were bullish, with several upgrading shares and raising price targets. Here’s what some analysts on Wall Street had to say:

JPMorgan analyst Doug Anmuth (Overweight, $44 PT)

“Facebook delivered its strongest quarter yet as a public company–results that we think could be thesis-changing for many–and we would continue to buy Facebook shares even after the ~17% move up in the after-market. Our revenue and nonGAAP EPS estimates increase 12% and 38% for 2013, and 22% and 46% for 2014.”

Topeka Capital Markets analyst Victor Anthony (Buy, $40 PT)

“Facebook needed to, and delivered, a blowout quarter. What is clear from the results is advertisers have validated Facebook as an advertising platform. For full year 2013, our revenue and Adj. EPS increases to $7.196B and $0.71, resp, from $6.733B and $0.63. We still see more upside for the stock and recommend purchase. There are several well defined catalysts over the next two years that should lead to further share price appreciation, including: 1) monetizing Instagram, which, per CEO Zuckerberg, will generate “a lot of profits”, 2) launch of auto-play video ads, 3) monetizing Graph Search, 4) a bigger push into e-commerce, and 5) the potential for S&P 500 inclusion. Further, only 1mm or 6% of FB’s 18mm potential advertisers are buying ads, implying a huge runway for advertiser uptake exists.”

Sterne Agee analyst Arvind Bhatia (Buy, $37 PT)

“We are incrementally bullish on FB’s prospects following 2Q results and believe the stock should be a core holding in Internet portfolios. 2Q’s highlight was Mobile advertising (+76% q/q versus consensus +20%). Overall revenue (53% y/y) and EBITDA (+57% y/y) accelerated from 1Q’s 38%/35% revenue/EBITDA growth. Better than expected user engagement, strong monetization and good cost control helped FB outperform even the most bullish expectations on the Street. Reiterating Buy.”

Oppenheimer analyst Jason Helfstein (Outperform, $36 PT)

“Following materially better than expected 2Q results, we are increasing our estimates and price target, and are reiterating our Outperform rating. 2Q upside was driven by higher advertiser demand for newsfeed, both on volume and price, and since mobile Newsfeed pricing is similar to desktop and advertisers are largely indifferent between mobile and desktop, revenues are tracking the consumer shift to smartphones. We believe this dynamic is an important differentiator vs. other ad-supported internet companies, that are being hurt by the mobile mix shift. As such, we are increasing ’13E and ’14E revenue by 3% and 5%, and non-GAAP EPS by 7% and 9%, respectively. Raising target to $36 from $32.”

Shares of Facebook were soaring following earnings, tacking on 30.48% to $34.59 in premarket trading.