Daily Archives: July 25, 2017

Yahoo!’s Earnings and the Future of Display Ads

Investors were upset that Yahoo! Inc.’s (YHOO) quarterly results showed a sharp drop in display advertising revenue. And, based on its forecasts, that will not get any better soon. The Yahoo! trouble is not an isolated case. Display rates have started to collapse across the industry, making a chance for Internet advertising to expand as fast as it has over the past decade impossible. That represents trouble for tens of thousands of businesses.

Yahoo!’s revenue fell 7% in the second quarter compared to last year, drifting down to $1.22 billion. Wall St. focused mostly on one comment:

Iconic Brands That Just Vanished

GAAP display revenue was $472 million for the second quarter of 2013, a 12 percent decrease compared to $535 million for the second quarter of 2012.

At the same time, there was no evidence that Yahoo!’s audience fell, so the yield from the average display ad fell considerably.

Yahoo! holds a special place among America’s Internet companies. In the United States, according to research firm comScore, it had a monthly audience of unique visitor that was above 192.9 million in May. That put it a very close second to Google Inc.’s (GOOG), which was 193.5 million. Because of its huge size, the trends set by Yahoo! almost certainly represent those of most of the balance of the industry.

States That Drink the Most Beer

The bane of display advertising today is that so many Web properties have decided to stake their futures on content delivered on small devices, which include, primarily, smartphones. All of the evidence indicates that advertisers will pay less for messages they post on these smaller screens. Actually, the amount marketers will pay for this content environment is much, much less than for traditional display ads that appear on personal computers (PCs). In an attempt to chase the online content audience as it migrates away from PCs, Internet companies have badly damaged future revenue prospects. The trouble is that people will watch content on smaller screens whether online content sites like it or not.

Most experts hope that falling display ad rates can be offset by the increase in video content on the Internet. Advertisers will pay a great deal more for video ads than display ads. So, there is a rush to create this sort of programming. But the likelihood that video can balance the drop in display rates appears unlikely.

Beyond Google’s YouTube, the amount of video posted on the Internet by large content companies is relatively small. In May, Google sites had 154.4 million unique video viewers, driven almost exclusively by YouTube. These visitors spent an average of 437 minutes on Google sites in May. After that, video viewership at other sites drops very sharply. For example, Microsoft Corp. (MSFT) sites had 45.2 million unique video viewers in May. The average time these viewers spent watching video on Microsoft sites was only 36.9 minutes, barely more than a half-hour TV show.

Internet advertising may remain at current levels in terms of volume, but the monetary yield from these ads likely will never return.

Travel Insurance Fraud The Consequences

Rebecca and Shanti were both honest law-abiding citizens with law degrees from Sussex University, so it came as something of a surprise when they were recently arrested in Brazil for committing holiday insurance fraud. The two girls allegedly told the police that thieves had stolen around 1,000 of their possessions, including a camera and laptop computer. However, officers became suspicious of their calm demeanour and the fact that it had taken the girls days to report the alleged offence.

The police subsequently demanded to see the girls lodgings, where they claim to have uncovered all the possessions which the girls claimed had been stolen en-route to Brazils Iguassu Falls. Rebecca and Shanti could face up to five years imprisonment if they are found guilty of committing holiday insurance fraud in Brazil, and this sentence is actually quite lenient when you consider some of the punishments that they could face if they had committed the crime in a different country.

In England, tourists face up to 10 years imprisonment as a result of making fraudulent holiday insurance claims. This sentence could even be on top off additional penalties, such as repayment of the amount you claimed and compensation to your travel insurance company. You would have thought that the prospect of a ten year prison sentence would put most people of committing travel insurance fraud, but last year 4,300 dishonest claims worth 5million were made through holiday insurance companies in the UK alone.

Overseas police forces and travel insurance companies, have now started to get increasingly more vigilant about holiday insurance cheats, a policy which no doubt led to the arrest of Rebecca and Shanti. Details of fraudulent travel insurance claims have now been kept on an industry-wide database, which will be accessed by the Financial Services Authority and insurance companies. This means that anyone caught trying to commit holiday insurance fraud will now automatically face higher insurance costs and have difficulty obtaining other insurance cover, such as home insurance. On top of this, attempting to commit travel insurance fraud may also impact on your credit rating, which would make it more difficult to obtain goods or borrow money in the future.

It is reported that 75,000 Britons have at some point in their lives committed holiday insurance fraud, either by making a false claim or by exaggerating an existing one. Records from travel insurance companies show that Britons lose more Louis Vuitton luggage abroad than is actually ever sold in the UK.

So many fraudulent claims, however, could see the end of cheap travel insurance, as holiday insurance companies may need to put up their prices in order to make up for the losses that they may incur.

Rebecca and Shantis Brazilian sentence may have seemed tough, but if the girls had attempted to commit holiday insurance fraud within the UK then they would have risked a much stricter sentence.

(Neilton) The New Neymar Become Tottenham Approach


Tottenham now need a new striker to face competition next season. Reportedly KLUN care mengincara Andre Villas-Boas is a young Brazilian talent, Neilton.

As reported by Metro, Tottenham Hotspur are preparing a proposal for Neilton for 7 million Pounds.

Neilton an easy Brazilian talent who was 19 years old. The Santos player usually plays as a winger, but can also be installed as Neilton striker. Neilton himself promoted to the senior team Santos on Marek 2013.

Player whose full name is Neilton Meira Mestk dubbed The New Neymar because it has the style and appearance similar games. This makes Tottenham want to bring Neilton.

Tottenham themselves had once failed to bring Neymar when he was only 15 years old, and this time meraka do not want to fail again to bring Neilton.

Information and biography about pop singer Justin Bieber

Justin Bieber is Canadian pop singer whose full name is Justin Drew Bieber. He was born on 1st march in 1994 in Stratford, Ontario, Canada. He is extremely popular for its singing which is his passion. He is the son of single mother as his father got remarried and he is dedicated Christian. His mother name is Pattie and father name is Jeremy. He begins singing in his small age as he was only 12 years old when he participates in the local talent competition or got second place. Justin bieber is very prominent due to its great talent in singing and he has uncounted fans who love him too much. If you learn Justin Bieber information then you may know how this young singer gets gigantic esteem in such age. His first album is -My word- and with it he gets higher popularity, in a week 1,37,000 copies of his album got sell. He and his mother opened a You tube account where they post regularly all the performances of Justin so that his fans and friends can enjoy it. >

If you go for Justin Bieber facts then you may learn how he gets into fame. As once upon a time the former marketing executive Scooter Braun was looking for a unique singer and accidentally he found Justin. Whilst, he listens singing of Justin bieber then he said he gets such one for whom he is seeking. From the 100 hot lists of Canada he got onto the 12th place in first week so he is such an excellent pop star. The bieber released his first single -One Time- in 2009 and with it he begins its career toward singing. He is single in relationship but he broke heart of many girls. His favorite color is blue and his favorite dish is spaghetti and his nicknames are J-Beebs, Justin, JB, Beiber, Biebs, Beebs etc. He knows only two languages viz. English and French.

He releases many albums time to time and all gets hit throughout the world. The Justin has great interest in the field of music as he is utterly popular for its singing. The most thwarting moment of Justin’s life is that when he broke his foot onto the stage while he was singing a song even then he didn’t stop singing till the completion of song. Justin bieber biography tells us about all the things which are related to this superstar. He likes girls who have pretty eyes and smile and looking attractive. There are numbers of girls who are biggest fans of Justin as he is really handsome young star. Biebsday is the best option if you want to know more and more about this celebrity Justin Drew Bieber. You can learn about all the things which are related to fabulous singing star Justin Bieber.

Getting Leashes And Harness For Dogs And Cats Is Easy Now

Getting Leashes and Harness for dogs and cats is easy now.

It is a great idea to let your cat or dog be on the leashes and harness and enjoy an outer environment and is also a great opportunity for the animal to explore things on their own. The very idea of leaving them out with the lashes and harness set the mood exciting for the dog and cat to have a ball. The idea of leaving them on their own with dog lashes or dog collars or harness sets the pace up for them to get their problems solved like physical and mental complications of varied nature.

Let s see some of the easy steps for dogs and cats to have leashes and harness

1) Arrange for materials first- You would need harness and a leash. Take the measurement of your cat or dog s chest bring it to the notice of a local pet store and for harness it will just say harness for cats and depending upon the size of your animals, adjust it and see how many inches to be stretched. Make sure to get it correct on your dogs and cats. Try to help them with treats for encouragement.

2) Dont stress the animal on first day- It would be advisable to not let the animals get stressed on first day. Give loads of attention to the animal and pamper them so that they get adjusted to the harness and leashes.

3) Time to train- Give your cats and dogs some liberty to roam in the house dont give too much directions as it may scare the animal to get used to the dog or cat leashes and harness. If the cat or dog does not come out on your directions, call them with the help of a treat so that they get classically conditioned. Try to move the cat or dog and give some small treat. Repeat the process for 8-10 times

4) Its all in the mind- When the cats or dogs does not go out with leashes and harness on avoid giving him/her any attention for a while, when you put the dog leashes, then give him very much attention so that he gets an idea that he is being pampered with dog collars on, so play the mind game well to make your pets get used to harness and leashes.

Dog leashes are good for them to explore world

The idea of dog collars, dog leashes and harness is quite easy to get them used to the world that outside them. With such equipment, the dogs and cats would get confidence to explore the world and enjoy a freedom with a new dimension to life.

Take the plunge of Indian pet store to acquire dog collars, dog harness, dog leashes, cat leashes, cat harness etc with ease!

The leather jacket in popular culture

Leather jackets occupy a unique place in fashion history. Theyre one of the few items of clothing that almost never go out of style, even though they do experience phases in their popularity.

This is partly because of the special place leather jackets occupy in popular culture, particularly in films. If youre wondering how the leather jacket became so cool, heres a quick introduction.

The history of the leather jacket

Leather jackets are commonly thought to have been popularised by the military and pilots in the early 20th century. Indeed, some of the most iconic images of leather jackets are from World War Two, when they were nicknamed “bomber jackets” since they were worn by fighter pilots. During the war, leather jackets were reinforced with thick insulation, to protect pilots from cold weather while flying. However, leather jackets were also said to be popular in Russia with the Bolsheviks, and the exact origins are often disputed.

The popularity of leather jackets in the immediate post-war period is often attributed to a combination of their wartime importance and their appearance on film. David Niven, for instance, glamorously sported a bomber jacket in the film A Matter of Life and Death (1946), in which he played a RAF pilot. Actor Jimmy Stewart a real-life US bomb squadron leader during the war also wore one in the 1957 film Night Passage, as did Marlon Brando in The Wild One (1953).

But the most famous wearer of leather biker jackets in the 1950s was James Dean. His iconic turns in films like Rebel Without a Cause, coupled with his tragic death, only helped to boost the stylishness of the fashion item.

Leather jackets after the 1950s

Punk bands like the Ramones kept leather jackets fresh in the 1970s, as did films like Grease and the TV series Happy Days. And Tom Cruises fleece-collared leather jacket in Top Gun sparked a new trend in the 1980s. Leather jackets are still popular today, though they have largely lost the associations with the military. And since they are generally quite warm, leather jackets have become a practical choice as well as a stylish one with many people across the UK.

Traditionally, leather jackets are made from animal hide. Today, leather jackets may be made from this material, but are more likely to consist of an imitation material like PVC or polyurethane. As a result, theyre usually vegan friendly and often cheaper than those made from real animal hide.

How To Find Best Fine Art Photography Prints

Visiting online galleries can be useful when it comes to finding different types of fine art photography prints under single roof.

Fine art photography prints can be best choice to dcor your home and office. Regular photo paper may not look good on your home or office wall but fine art photography can look amazing. Fine art galleries in San Diego are many that can offer you with quality photography prints. Photography prints available in panorama style can give splendid look to your room.

While buying photography prints you need to consider several factors like size of wall, shape of painting, color of wall, furniture color, etc. Good print can enhance overall appearance of photograph. So it is very essential to select the art gallery that can enhance overall appearance of photo by offering amazing print. Good print can emphasize work of artist in an appropriate way.

Following are three things you need to consider while looking for best fine art photography prints:

#1 Get in touch with your family and friends

Do you have art lover friend? If yes, then get in touch with him to know more about galleries located near your area that offer amazing photography prints. Ask details about gallery that posses work of known artist and the one that can help you to gain wide range of selection. Get in touch with your family members who have idea about buying art work. If you are residing in San Diego the finding right gallery is not difficult task. There are online blogs where lots of things related to art work are discussed. You can participate in such discussion and know more about art work.

#2 Consider visiting local art gallery

Local art gallery in San Diego can make it easy for you to gain information on photography prints. Look for gallery that helps in knowing you detail about artist and art work showcased by the. Visiting local gallery can be time consuming task but you can find it easy to personally view printing affect of photograph.

#3 Visit online art gallery in San Diego

Online galleries in San Diego are known for offering variety of quality work to art lovers. This place is filled with talented artist that offer amazing photographs. Fine art photography prints offered by such galleries can make it easy for you to gain quality print. Definitely you cannot personally view the art but the gallery can allow you to have a look at art work created by several artists. You can gain ample of choice related to printing style, size, etc.

Simple Feng Shui Tips That Will Make Your Life Better

Feng shui, which translates as wind and water, is an ancient Chinese art of object placement and energy flow in the home. According to the theory, energy currents, known as chi, flow through your home. Unblocking the flow of chi and channeling it the right way, says the tradition, can improve just about everything in your world: your health, your relationships, even your bank balance! One things sure: a good feng shui arrangement will energize your space and you.

An important first step toward good feng shui is getting rid of clutter, which creates obstructions that dramatically slow the flow of chi-energy through your home. You can move things around all you want according to feng shui principles, but nothing will work if you have clutter obstructing the flow of chi.

Here are some tips to get you started:

In Your Kitchen

Your kitchen nurtures your family by providing nourishmentso its a very important place in feng shui.
–Expired foods create negative energiestoss them.
–Keep counter tops free of clutter, papers and mail in particular.

In Your Home Office

Sit facing your door so you dont get surprised from behind.
Sit with a solid wall behind youyoull feel secure and supported.
Put a round crystal on the southwest corner of your desk; it will promote good work relationships.
A small plant placed in the southeast corner of the room will help summon income and foster personal growth.
Above all, get rid of those piles of papers and filesthey are serious chi-stoppers

Using Aromatherapy

Spray lemon, eucalyptus, or rosemary in your space after an illness.
After an argument, spray lavender or geranium in the room.
To help you sleep, mix lavender with clean, fresh water in a spray bottle, and spray your bedroom with the mixture each night before you go to bed.

Feng shui is all about making some space in your life for new possibilities and opportunities. So to get started, clear your clutter and get organized!

Solgar Vitamins And Its Uses

In order for the human body to function properly, it needs different types of foods and supplements. These foods include vitamins, carbohydrates and proteins. All these foods are vital for correct functioning of the body. That is why Solgar, has been committed to providing wholesome health through the use of their products since 1947. This company is recognized for providing quality health through Solgar vitamins, herbal remedies and minerals.

There are many vitamins that are on offer from this company and they all deal with different aspects of the health of the human body. Some of the vitamins available include;- Vitamin A, Vitamin B which is a complex vitamin with the following falling under it; thiamin (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5) and cobalamin or vitamin B12. others that fall here are biotin, folic acid, choline and Inositol. Vitamin C, Vitamin D, Vitamin E, Vitamin K, Beta-Carotene.

The above stated vitamins are extracted from pure natural sources and Solgar company’s scientists, lab technicians and nutritionists boost their effectiveness. Each particular vitamin is responsible for a specific nutritional additive to your body. You can view all the products and their specifications on Solgar online so as to identify the right choice for you. You can for example use carotene if you wish to boost the immunity of your body and reduce the chances of contacting the common body infections.

Vitamin A on the other hand is responsible for night vision, growth of body cells as well as teeth and bone strength and development. In short, every set of vitamin supplement is suited for a particular condition from person to person. The packaging of the supplements and remedies is in handy packs and bottles, with express product identification and specifications on use.After 60 years of service to human well-being, the provision of the products is moving with the digital age even outside of Manhattan where the story all began. This is due to the expansion of the company’s network with companies like Solgar UK being responsible for distribution of the products and supplements in the United Kingdom. For your convenience, you are also able to buy Solgar Online and deliver within the shortest possible time.

Public health and safety always takes a front seat during the extraction, research and the manufacture of these products. State of the art production and laboratories are run by a team of qualified and dedicated staff which accounts for the high standards that have been associated with Solgar for years.