An emerging trend that raised eyebrows of fashionistas around the globe was the introduction of Asian models on international magazines and global runways. An industry that has been known to be dominated by Europeans by virtue of their height, traditional good looks and slender frames has been introduced to the graceful and lithe physique that Asian models stand out for.
Gone are the dayswhen the blonde and blue-eyed used to steal the limelight. And they are by no means obsolete of international catwalks, the Asian standard is slowly stealing the show.
The growing tourism potential of Asian countries like the Philippines has paved the way for a lucrative modeling industry. While it has bred a handful of international modeling superstars, it wasnt until recently that the world has begun to focus on the sheer potential it holds. Given that commercial print and fashion runway models arerelatively on highdemand with an economy strongly anchored on advertising, marketing and fashion retail, clients now seek diversity when it comes to looksadding a mix of Asian ideals with Caucasian aesthetic for variety on local magazines and catwalks.
Lately this year some up thrust their visibility as hot new faces like FeiFei Sun and So Young Kang appeared on major runway shows, adcampaigns, and magazine editorials.This shift in the modeling industry went through animpressive storm when last October, Louis Vuittons cheongsam-inspired spring 2011 summer collectiongaveeight Asian modelsthe chance to walk its prestigious runway.
This was soon followed by Vogue magazines editorial feature dedicated to Asian models.
It was also accompanied by an impressive article thatproclaimed that Asians are redefining traditional concepts of natural beauty. A month after thatdesigner Ricardo Tisci booked an entirely Asiancasted show for Givenchys spring 2011 couture presentation. A Chinese newcomer,Sui He,became the very first Asianmodel to inaugurate Ralph Laurens fall 2011 show in New York, which was coincidentally Asian themed. Shes been rumoredto front the designers upcoming fall campaign along with favorite Lauren face, Valentina Zelyeva.
A few rising South Korean models were also raising the Asian aesthetic withYoung Kang walking in the Oscar de la Renta and Marni shows this season. These models can very well inspire longevity of career in modelingwith booking for Calvin Klein and Dolce & Gabbanas fall campaign, shot by Steven Klein. Its certain that successful Asian models have bought an increase in diversity and have redesigned a whole new meaning to vogue fashion industry.