With a high delivery rate is low and CPM two advantages, outdoor media 2005 has become the most fastest growing advertising media. According to leading market research firm CTR data show that in 2005, appeared in the newspaper 1%-negative cases, outdoor media growth rates of up to 79%, 5% per cent of the market share, but will also maintain the momentum continues to grow strong.
As society advances in technology and the development of outdoor advertising, people increasingly higher requirements for outdoor media, conventional signs, light boxes, neon lights, single column and other manifestations of a single outdoor media have been unable to meet the needs of the audience. Outdoor advertising market competition will be on brand value, customer management and professional quality, so the LED begins to emerge. blue led strip large screen is the perfect combination of technology and media, can give full play to the idea, to become the future development trend of outdoor media yield to nobody.
LED full color display is a 1990 new information display developed rapidly in the global media, which uses light emitting diodes led dot matrix or pixel units consisting of large areas of display screens, combines micro-electronics, optics, computers, information processing, and many other modern high technology, has a strong environmental adaptability, high energy saving, long life, many changes, Lee Green, high-tech tip and a series of advantages.c
Its features apart from advertising, also may release information, rich cultural and entertainment life of the people, was the audience favorite medium of information dissemination, popularization and application of large cities such as Beijing, Shanghai, Chongqing, and has received very good results. Recently, the famous Oriental Pearl mobile advertising company focus media, enter the outdoor LED Bulbs market, demonstrates the vitality of the market.
Experts forecast that global demand for various types of LED display screen in the coming years is expected to reach billions of dollars a year, and every year. And in China, according to national optical photoelectron industry association LED display branch statistics, last year LED display full industry of sales about for 4 billion yuan, as joined WTO, and with 2008 games and 2010 Shanghai Expo brings more of eye economic, and national on environmental problem of attention, multiple good factors of effect Xia, LED display in sports, and outdoor advertising, and traffic, many area of market will has significantly of increased. Experts forecast that: LED full color in the domestic market demand growth rate to as high as 30%.
World famous manufacturers of 12v led spotlight display screen has Belgium’s Barco and the United States of Daktronics and the Lighthouse, better think twice in Shanghai in China, Shenzhen, Dalian lumi, Boe, Huizhou desay. Technology of the LED display industry in China is relatively advanced, key products and key technologies consistent with the international advanced level of the same industry, technological level is relatively backward, in the overall system design, product standardization, reliability, manufacturing process, inspection testing means, and international advanced level there are significant gaps